A/B Testing Marketing

A/B testing's origins can be traced back to a 1920s agricultural experiment comparing different fertilizer types. elaborate

Retargeting Marketing

Retargeting campaigns can significantly improve conversion rates, sometimes by as much as 70%, by reminding potential customers about products they've previously viewed. elaborate

Conversion Optimization Marketing

Even a 1% increase in conversion rates can significantly impact a business's bottom line, especially at scale. elaborate

Social Marketing Marketing

Social marketing campaigns often borrow techniques from commercial marketing, but their ultimate goal is to benefit society rather than increase profits. elaborate

Clickbait Marketing

The term "clickbait" is believed to have originated around 2011, gaining popularity alongside the rise of social media and online advertising. elaborate

Social Media Fashion Marketing

The rise of "Instagrammable" architecture and experiences directly impacts fashion choices, as people select outfits specifically designed for visually appealing social media posts. elaborate

Growth Hacking Marketing

The term "Growth Hacking" was coined by Sean Ellis in 2010, not as a formal title but rather as a way to describe the experimental, data-driven approach he used at Dropbox. elaborate

Endorsements Marketing

Endorsements from unexpected sources (like a celebrity endorsing a brand completely outside their usual sphere) can be surprisingly effective because they leverage the element of surprise and perceived authenticity. elaborate

Content Strategy Marketing

Content strategy isn't just about blogs and social media; it also encompasses things like internal wikis and employee handbooks. elaborate

Search Engine Optimization Marketing

Google's algorithm considers over 200 factors when ranking websites in search results. elaborate

Brand Story Marketing

A strong brand story doesn't just sell a product; it sells a feeling, connecting with customers on an emotional level far beyond mere features and benefits. elaborate

Programmatic Advertising Marketing

Programmatic advertising handles over 80% of digital display ad buys. elaborate

Personalized Marketing Marketing

Personalized marketing campaigns can see a 6x higher conversion rate than generic campaigns. elaborate

Influencer Ethics Marketing

Influencer ethics often lack clear legal guidelines, relying heavily on self-regulation and industry best practices, which vary widely. elaborate

Branding Marketing

The color red is often used in branding because it stimulates appetite, making it popular for food and beverage companies. elaborate

Advertising Future Marketing

The future of advertising will likely see a significant rise in the use of artificial intelligence (AI) for personalized and hyper-targeted campaigns, potentially raising ethical concerns about data privacy and manipulation. elaborate

Neuromarketing Marketing

Neuromarketing studies have shown that even subconscious exposure to a brand logo can influence purchasing decisions. elaborate

Brand Advocacy Marketing

92% of consumers trust recommendations from people they know, making peer-to-peer brand advocacy significantly more impactful than traditional advertising. elaborate

Social Listening Marketing

Social listening can reveal brand crises *before* they appear on traditional media, giving companies valuable time to react. elaborate

Micro-Influencers Marketing

The word "podcast" is a portmanteau of "iPod" and "broadcast". elaborate

Native Advertising Marketing

Native advertising's effectiveness often hinges on its ability to blend seamlessly with the surrounding content, sometimes to the point where users don't even realize they're seeing an ad. elaborate

Digital Marketing Marketing

The average person sees over 4,000 ads per day. elaborate

Personal Branding Marketing

Your online presence is often the first impression you make, making personal branding crucial even if you're not actively seeking a new job. elaborate

Influencer Marketing Marketing

Micro-influencers (those with smaller, highly engaged followings) often have higher engagement rates than macro-influencers (those with millions of followers). elaborate

Pricing Psychology Marketing

The "99-cent" pricing tactic is so effective because our brains process the "99" part before the dollar amount, making the price seem significantly cheaper than a whole number. elaborate